⁉️FAQs

General

What is RetailIQ?

RetailIQ is a comprehensive retail analytics platform that provides detailed insights and data to help businesses make informed decisions about site selection, market analysis, and retail expansion.

Who can benefit from using RetailIQ?

RetailIQ is beneficial for business development professionals, expansion teams, marketing analysts, and decision-makers across sectors who want to expand their offline presence.

Site Report

What information does a Site Report include?

A Site Report includes insights on catchment potential, market landscape, competitor landscape, risk assessment, and real estate insights for a specific location.

How do I generate a Site Report?

To generate a Site Report, select the desired location on the RetailIQ platform and use the site report feature to access comprehensive data and insights. Learn more

Can I customize the data in the Site Report?

Yes, you can customize the data in the Site Report based on your specific needs and preferences. Learn more

Trade Area

What is a Trade Area and how is it determined?

A trade area is the geographic region from which a retail store draws its customers. It is determined by factors such as population density, accessibility, and competition.

Total Addressable Market (TAM)

What is Total Addressable Market (TAM)?

TAM represents the total revenue opportunity available if a product or service is sold to every customer who might benefit from it within a specific market.

How does RetailIQ calculate TAM for a location?

RetailIQ calculates TAM by analyzing demographic data, household income, and other location data.

Competitor and Complimentary Brands

How does RetailIQ identify Competitor Brands in an area?

RetailIQ analyzes market data and existing retail presence to identify brands that offer similar products or services within the area.

Can RetailIQ help identify Complimentary Brands?

Yes, RetailIQ can help identify brands that offer complementary products or services, providing insights into TG characteristics and behaviours.

Footfall and Crowd Puller

What is Branded Footfall and why is it important?

Branded Footfall measures the number of people visiting branded stores within a catchment. It helps understand the brand’s drawing power and impact on customer visits.

Points of Interest (POI)

What are Points of Interest (POI) in RetailIQ?

POIs are specific locations or landmarks of interest within a geographic area, including restaurants, parks, shopping centers, and historical sites.

Site Recommendations

How does RetailIQ provide Site Recommendations?

RetailIQ analyzes various data points, including foot traffic, demographic information, and competitor presence, to provide recommendations for optimal site locations. These sites are the ones that mimic the location characteristics of successful stores.

Maps and Visualization

What are RetailIQ Maps?

Interactive maps provided by the RetailIQ platform that visualize total addressable market for a brand and provides insights on whitespaces and demand patterns.

How can I use RetailIQ Maps for site selection?

Use RetailIQ Maps to visualize and analyze data for potential site locations, helping you make informed decisions about where to open new stores.

Technical and Support

How do I get started with RetailIQ?

To get started, sign up for an account on the RetailIQ platform, and follow the onboarding process to set up your profile and preferences.